Fashion is thing which becomes common in the society. It is an age of fashion. The fascination of fashion is very strong in our cities. New generation runs after fashion. The old and the young know well the importance of fashion. Every body wants to be smart and up to date. Women follow fashion blindly. It is said that chameleon does not change its color as quickly as a women wears out a new fashion.Radio, T.V. and newspapers advertisements are responsible for all this race in the field of fashion. These advertisements have captured the attention of all kinds of people. Wears, fabrics, footwear, furniture and fast food have become the fashion of the day. Fashion spreads very quickly. Fashions also have their critics. They, at times denounce fashions as an irrational frivolous, tyrannical, and immoral activities. A common accusation is that fashion designers accelerate fashion-changes to create new business. Yet no new fashion succeeds until people are ready to accept it.The final decision about what to buy, or whether to buy anything at all, belongs to the consumer. Ultimately, fashions change because many people like new and different styles. (190)
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